Socialization of rural youth is a key factor in the development of Agricultural industry and society. In the modern world, where urbanization and technological progress are rapidly changing the shape of lives, it is necessary to pay special attention to the social processes taking place in rural areas. The presented research evaluates the role of youth in the development of rural communities and the relevant analysis allowed us to determine that young people, who are the future of the nation, have a significant in the formation and development of rural communities. With the active use of the Internet and social networks, online platforms have a significant impact on the socialization process. They facilitate overcoming geographical barriers and create conditions for the formation of communities with common interests. Within the analysis stage of the research the authors have identified the positive aspect of using social networks in the socialization of rural youth as broadening their horizons and access to new knowledge. Young people have the opportunity to learn about different development areas, professions or training programs that were previously inaccessible to them. The opportunities for rural youth to share experiences and successes contribute to the self-esteem and encourage their personal growth. The authors, on the other hand, highlight the negative aspects of using social networks in the process of socialization of rural youth: dependence on the virtual world and disconnection from real life; the presence of uncontrolled information or content that can lead to the formation of wrong value orientations of youth. The authors of the study have concluded that it is essential to create conditions for the development of critical thinking among rural youth and suggest ways to solve the problems involved in the socialization of rural youth.