Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance

Abrantes, Bruno F.; Ostergaard, Klaus

doi:10.1057/s41270-021-00144-5

Cited by 15 publications

(1 citation statement)

References 36 publications

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“…With regard to the processes and strategies theme, Abrantes and Ostergaard (2022) study dataveillance, a topic that also has a contemporary role in 2023, while Leong et al (2022) interrogate the issue of strategic analytics in social media electronic word of mouth (eWOM). Risk and company strategy is another important analytics-related concept (Mathur 2022) accompanied by decision-making criteria and metrics (Rave et al 2022).…”

Section: Processes and Strategiesmentioning

confidence: 99%

Mapping 2022 in Journal of Marketing Analytics: what lies ahead?

Petrescu

Krishen

2023

J Market Anal

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The 27 peer-reviewed articles published in the Journal of Marketing Analytics (JMA) in 2022 present relevant insights regarding both the current state of marketing analytics and trends and topics to be considered by research and practice in 2023 and beyond. Considering the dynamic evolution of analytics, data science, and related technologies, we present here an overview of the essential questions and issues which may cross our paths in the weeks and months to come.A semantic analysis mapping of JMA's peer-reviewed articles is included in Fig. 1 (e.g., Krishen et al. 2019). The main themes identified in this unsupervised lexical analysis (via Leximancer) display the central areas of research in 2022. We will now expand on each of these themes. ConsumersArticles in the consumers theme reflected on analytics in the context of consumer engagement and retention (Bozkurt et al. 2022; Simões and Nogueira 2022), customer inertia (Kautish et al. 2022), and customer experience and preferences (Kaabachi et al. 2022; Yoo and Yoon 2022). Consumer communication in the context of the pandemic (Li and McCrary 2022) and the customer decision journey (Vollrath and Villegas 2022) were also topics approached in the context of marketing analytics.

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Section: Processes and Strategiesmentioning

confidence: 99%