“…The use of innovative technologies has a significant impact on business indicators (Civelek et al, 2021a), forecasts, order rates, logistics and automation, as well as the ability to control and advertise. Such innovations are important due to the transformation (Civelek et al, 2021b), profitability (Stefko et al, 2020), and competitiveness (Kliuchnikava, 2022;Janovska et al, 2012) that positively affect their performance (Stefko et al, 2019), and competencies of companies to manage their innovation potential (Kolková et al, 2022), production capacity (Kutac et al, 2013), and financial issues (Charaia et al, 2021).…”