Digital Media, Identity and Quality of Life of a Local Ecuadorian Community in Andalusia (SE Spain)

Codagnone, Cristiano; Cruz, Pilar; Jariego, Isidro Maya

doi:10.1007/978-3-319-53183-0_13

Cited by 2 publications

(2 citation statements)

References 13 publications

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“…According to the National Institute of Statistics and Censuses [125], approximately 23.2% of the Ecuadorian population is within the Millennial generation, aged between 22 and 36 years. Furthermore, internet penetration and the use of social networks among Ecuadorian Millennials is significant, with more than 80% of Ecuadorians between 18 and 34 years old regularly using social networks [34,[126][127][128].…”

Section: Measure Instrumentmentioning

confidence: 99%

Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation

Haro-Sosa,

Moliner-Velázquez,

Gil-Saura

et al. 2024

JTAER

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A growing body of the literature on the study of online reviews presents interesting research opportunities, especially in services highly frequented by young consumer segments, such as restaurants. In this context, the present study examines the restaurant electronic word-of-mouth (EWOM) behavior of Millennial consumers by addressing both review queries before the purchase decision and writing and sending after the purchase. Based on the theory of reasoned action, a double objective is pursued. On the one hand, the influence of motivations related to extroversion, social benefits, and altruism on EWOM sending behavior is analyzed. On the other hand, the moderating role of EWOM consultation in these relationships is studied. Using a sample of 341 Millennials from Ecuador, a structural model is constructed that confirms the contribution of two types of motivations in sending EWOM: those of extroversion and those of social benefits. The results also reveal the moderating role of EWOM consultation alone in the effects of extraversion and altruism motivations. Managerial implications for restaurants derived from this study include improvements in the design of digital communication strategies tailored to Millennial customers based on their motivations.

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Section: Measure Instrumentmentioning

confidence: 99%

Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation

Haro-Sosa,

Moliner-Velázquez,

Gil-Saura

et al. 2024

JTAER

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show abstract

“…Keeping in mind that Latino identities are now represented in these transnational media spaces (Codagnone, Cruz & Maya-Jariego, 2017;Jaramillo-Dent, Contreras-Pulido & Pérez-Rodríguez, 2022), we should highlight the fact that their reinforcement hasn't prevented the sociocultural and political integration of Latinos in Spain in the last few years. On one hand, Latinos are more likely to develop a sense of belonging to Spain because of the cultural linguistic proximity and the institutional selective policies given to postcolonial immigrants (Lobera, 2021).…”

Section: Identity Orientations Of Latino Print Media In Spainmentioning

confidence: 99%

Identity orientations of Latino print media in Spain: the reinforcement of Latino popular culture

Bartolomé

Argiñano

2023

Communication & Society

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The evolution of Latino print media in Spain has coincided with the demographic increase of Latin American immigrants in the country since the early 1990s. Starting with one publication in 1992, the market started to grow in 2003 and reached its peak in 2007 with the edition of more than 100 titles. The advertising crisis of 2008 ended this trend, and the number of publications began a continuous and permanent decline in the following years despite a demographic recovery of Latin Americans in Spain after 2016. This research presents a quantitative analysis of the contents of 1,500 news items from 14 Latino newspapers and magazines that survived the 2008 advertising downfall. Six of these 14 media outlets continue publishing in 2023. The objective of this study is to show the connections between the contents of the analyzed Latino print media and the cultural identities of their readers. The results show that the prevalent themes related to culture, society and politics represent the identities of their Latino readers. Latino publications give visibility to Latinos as the protagonists of their contents. In addition, the origin of the protagonists shows the wide range of Latin American countries in correlation with the diverse Latin American origins of the readers. We discuss the implications of these findings within the volatile context of Latino print media in Spain, the growing Latin American demographics, and the formation of diverse Latino identities.

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Digital Media, Identity and Quality of Life of a Local Ecuadorian Community in Andalusia (SE Spain)

Cited by 2 publications

References 13 publications

Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation

Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation

Identity orientations of Latino print media in Spain: the reinforcement of Latino popular culture

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