Generation Z Marketing and Management in Tourism and Hospitality 2021
DOI: 10.1007/978-3-030-70695-1_1
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Digital Natives Leading the World: Paragons and Values of Generation Z

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Cited by 23 publications
(14 citation statements)
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“…Thus English AI-based games have emerged as a promising method to enhance English communication skills among Generation Z (Gen-Z), supported by various researches that have investigated the effectiveness of such games as a language learning aid [14,15]. As Gen-Z grows up in a digital age, also known as digital native generation [16,17], using AI-based English games might bring novel ways for improving language skills in this group.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Thus English AI-based games have emerged as a promising method to enhance English communication skills among Generation Z (Gen-Z), supported by various researches that have investigated the effectiveness of such games as a language learning aid [14,15]. As Gen-Z grows up in a digital age, also known as digital native generation [16,17], using AI-based English games might bring novel ways for improving language skills in this group.…”
Section: Literature Reviewmentioning
confidence: 99%
“…the great recession, the pandemic, climate changes, in addition to mobile technologies. Gen Zers self-identify as loyal, compassionate, thoughtful, open-minded, responsible and determined whilst seeing peers as competitive, spontaneous, adventuresome and curious (Bhalla et al , 2021; Seemiller and Grace, 2016). Their professional skills and income are the most critical factors; thus, a potentially stronger inclination for materialism and a pragmatical worldview.…”
Section: Literature Review and Hypothesesmentioning
confidence: 99%
“…Mobile technologies enable such tasks to be accomplished instantaneously, from searching for travel information, alternatives and recommendations to maintaining connections with family and friends. Madden et al (2013) found that Gen Zers use mobile devices not only to keep in contact but also to develop an online relationship with a broader virtual community, potentially with a different identity and as influencers (Bhalla et al , 2021). As a result, mobile devices have become the medium younger generations use social media.…”
Section: Literature Review and Hypothesesmentioning
confidence: 99%
“…The millennial generation typically encompasses born between 1981-1996, or currently aged 24 to 39 years (Statistik Karet Indonesia, 2021). However, there has been a stereotype, that Gen Z is described as people who can't be separated from their cell phones, and Gen X is often characterized as logical and hardworking (Bhalla et al, 2021;Rachmawati, 2019;Schlee et al, 2020). Additionally, Gen Z is sometimes portrayed as oldfashioned and disciplined.…”
Section: Introductionmentioning
confidence: 99%
“…Additionally, Gen Z is sometimes portrayed as oldfashioned and disciplined. Meanwhile, the Millennial generation is often described as "lazy" and is seen as preferring to spend the money they should be saving on buying a house on iced coffee with milk (Bhalla et al, 2021;Dabija & Lung, 2019;Schlee et al, 2020). However, according to Abramson, the Millennial generation is also the first generation called as digital natives.…”
Section: Introductionmentioning
confidence: 99%