Digital pattern of life based tourist behaviour analysis system

Abstract

The tourism industry has grown rapidly in recent years, and IT technology is also having a big impact on tourists. Tourism services, information generated by tourists and other sources can be used to build models of tourist behavior. These models can improve the travel experience in various ways. The author presents the system for analyzing tourist behavior based on the concept of a digital pattern of life. The system determines the tourist, possible data sources, ways of storing and presenting data, as well as tools for analyzing behavior. The author used artifi cial neural networks to analyze behavior from a dataset of tourist travels made with cars. One scenario of tourist behavior using artifi cial neural networks is presented. The collected results will be used for improving tourist services.