Digital storage and online mediated memory

Baltezarević, Borivoje; Milutinović, Olivera; Baltezarević, Radoslav; Baltezarević, Vesna

doi:10.5937/intrev2001034b

Cited by 5 publications

(3 citation statements)

References 20 publications

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“…28 Takođe, postoji veza između stavova ispitanika da deljenje kulturnih vrednosti na društvenim mrežama vodi ka stvaranju kolektivne kulture. 29 Digitalno umrežen svet utiče na društveno ponašanje ljudi. Što su ljudi otvoreniji za informacije, to im je lakše da apsorbuju informacije iz spoljnih izvora, a samim tim su i podložniji njihovom uticaju.…”

Section: Ponašanje Potrošača U Digitalnom Okruženju Prema Luksuznim B...unclassified

The role of normative conformism in the digital environment in creating consumer attitudes towards luxury brands

Baltezarević¹

2022

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The digital environment is increasingly becoming the first place where consumers will seek information about luxury products and services in the purchasing decisionmaking process. Attitudes of the reference group usually play the biggest role in creating consumer attitudes in real world towards luxury brands. However, in collectivist societies, social norms and expectations of society can lead to conformist behavior of individuals in order not to be excluded from the social community. Conformist behavior and adoption of attitudes towards luxury brands can be motivated by the desire of an individual to present themselves as a member of a higher social status, to which they do not otherwise belong, or to stand out from representatives of their own status group by using such brands. Normative conformism is also present in the digital environment. Users of social networks often blindly imitate and adopt the views of the creators of public opinion. Micro and macro influencers are perceived as credible sources of information, which are mostly unreservedly trusted. However, their luxury brand recommendations are often commissioned by the companies that produce them, so the credibility of their recommendations is often questioned.

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Section: Ponašanje Potrošača U Digitalnom Okruženju Prema Luksuznim B...unclassified

The role of normative conformism in the digital environment in creating consumer attitudes towards luxury brands

Baltezarević¹

2022

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“…The Internet revolution is a result of information technology's quick development which has a significant impact today. (Mirković, 2022) It is important to point out that social media offers a vast variety of functions and activities for communication and running business (Baltezarević, Milutinović, Baltezarević, & Baltezarević, 2020). According to Raquel Meyer and Gentry (2014) one of the biggest advantages social media offer to companies is getting directly in touch with their stakeholders.…”

Section: Introductionmentioning

confidence: 99%

Social Media and Audit Firms: Is Social Media Presence Correlated With Better Financial Results?

Obradović,

Mizdraković,

Obradović

et al. 2023

SIJ

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The omnipresence of social media has significantly influenced and shaped contemporary businesses. Online presence has become one of the main prerequisites for survival and success of companies in a dynamic and competitive environment. Digital presence and image of a company in online marketplace has become much more important than ever before. The aforementioned was especially pronounced during the COVID-19 pandemic when the period was marked by social distancing of people in their physical environment. Interestingly, social distancing ultimately led to the increased use of the Internet in conducting everyday personal and professional activities. The purpose of this paper is twofold. First purpose is to investigate social media presence of audit firms in Serbia. The second purpose is to analyze correlation between the financial performance of audit firms and their social media metrics during the COVID-19 pandemic. The contribution of this paper is to investigate to what extent Serbian audit firms use social networks for promoting their consulting and auditing services, with the purpose of attracting new clients. Results show that audit firms that belong to international networks are significantly more present on social media, while approximately 80% of domestic audit firms in Serbia are not present on the observed social media platforms: Facebook, Instagram, and LinkedIn. Regarding profitability, results show that there is a high statistically significant correlation between EBITDA and observed metrics of Linkedin and Instagram social networks.

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“…Internet users expect immediate and detailed coverage of events from the media, and the Internet has raised these expectations to an even higher level and enabled the public to react and express their views on various issues, ie to share with others whether they like what they learned or not [1]. Digital media, with their interactive function, enable their users to produce and reproduce content [2]. Along with digital development, new technologies have created an opportunity for digital influencers to take over the marketing space from brands through electronic word-of-mouth communication (eWOM) [3].…”

Section: Introdictionmentioning

confidence: 99%

The role of travel influencers in sustainable tourism development

Baltezarević¹,

Baltezarević²,

Baltezarević³

2022

International Review

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Tourism, as one of the main industries at the global level, can provide many benefits, primarily economic, however the growing trend of tourist travel has begun to cause incalculable damage to the environment, cultural heritage and to affect the lifestyle of the local population of tourist destinations. In recent years, sustainable development in tourism has emerged as a necessity, but in order for such processes to be adequately completed, it is necessary to reprogram people's awareness of environmental protection, consumption of sustainable products, healthy lifestyles and preservation of tourist destinations. The rapidly evolving digital environment has become an indispensable tool for marketing professionals. It is possible to communicate more efficiently with the target market through internet-based platforms. Influencers have played a major role in influencing other members of society even before the advent of digital technologies. However, electronic word-of-mouth communication (eWOM), as a form of word-ofmouth communication in the digital environment, can be a very successful tool for influencing consumer attitudes, including attitudes towards sustainable tourism development. Today, travel influencers play a particularly important role on social networks. If the influencers are focused on a healthy lifestyle, environmental protection and the development of sustainable tourism, there is a good chance that their followers will adopt such behavior. Given that eWOM communication can have a viral effect, it is very likely that such positive information will continue to spread exponentially in the virtual space, continuing its uncontrolled influence.

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Digital storage and online mediated memory

Cited by 5 publications

References 20 publications

The role of normative conformism in the digital environment in creating consumer attitudes towards luxury brands

The role of normative conformism in the digital environment in creating consumer attitudes towards luxury brands

Social Media and Audit Firms: Is Social Media Presence Correlated With Better Financial Results?

The role of travel influencers in sustainable tourism development

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