Digital Technologies Within the DIY Store: A Systematic Literature Review

Rode, Dominik; Stammen-Hegener, Cathrin

doi:10.21272/bel.6(2).116-126.2022

Cited by 2 publications

(2 citation statements)

References 31 publications

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“…It aims to verify whether the scientific literature compiles enough reliable data to address a research issue precisely. It is also used to propose new theories or examine old ones (Petticrew & Roberts, 2006;Rode & Hegener, 2022). Through this systematic review of the literature, the article aims to evaluate the publications on this subject and their relevance in recent literature.…”

Section: Research and Methodologymentioning

confidence: 99%

From the first studies of the unconscious mind to consumer neuroscience: A systematic literature review

Masrhouni

Bahoussa

2023

IJRBS

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Our brain has nearly 100 billion nerve cells, responsible for sensory perception and serving as a memory for all the information processed by the body. The brain is, therefore, the basis of cognition and emotions. This article aims to present the origins and the development timeline of neuromarketing from the first studies of the unconscious mind to the use of neurosciences techniques in the consumer behavior field. Therefore, the research method used in this paper is a systematic literature review based on a multidisciplinary theoretical exploration of events concerning the development of neuromarketing from 2010 to 2018. The paper theoretically proves that neuromarketing is the only field of research that induces the existence of unconscious, implicit, subliminal, and emotional processes that cannot be approached without the contribution of neurosciences. Still, its ethical nature limits its use and requires researchers to comply with specific regulations to protect consumers from possible risks of illegal exploitation. The results of this systematic literature review have shown that using neurosciences in marketing is crucial since it allows researchers to consider the unconscious and automatic elements in consumer decision-making.

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Section: Research and Methodologymentioning

confidence: 99%

From the first studies of the unconscious mind to consumer neuroscience: A systematic literature review

Masrhouni

Bahoussa

2023

IJRBS

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“…We conduct a quantile analysis during the third step by developing quantile regressions. In such a way, we describe the NCSI and SEES impact on DDL for countries with high digital development quantiles of the order 0.9 [54,55], and countries with a low digital development quantile of the order 0.1 [56,57], to provide a comprehensive analysis of how digitization affects the inclusive economic growth [58].…”

Section: Development Of Quantile Regression Modelsmentioning

confidence: 99%

Global Digital Convergence: Impact of Cybersecurity, Business Transparency, Economic Transformation, and AML Efficiency

Kuzior

Vasylieva²,

Kuzmenko³

et al. 2022

Journal of Open Innovation: Technology, Market, and Complexity

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The article substantiates the existence of convergence processes in the field of digitization of countries, taking into account the number of Internet users; people with advanced skills; and indicators of infrastructure (network coverage, population covered by at least a 3G mobile network, population covered by at least a 4G mobile network), access (access to ICT at home, active mobile broadband subscriptions, fixed broadband subscriptions), enablers (fixed broadband over 10 Mbps, mobile data and voice basket, high consumption) and barriers (improved broadband access from 256 kbps to 2 Mbps and from 2 Mbps to 10 Mbps mobile data and voice basket, low consumption) of digital development. The methodological basis for determining the sigma convergence of digitization processes is the coefficient of variation. The values of the coefficient of variation confirmed the high level of convergence between the studied countries in terms of the degree of use of the Internet for conducting digital transactions. The developed econometric model, which describes the influence of statistically significant integral indicators of the national cybersecurity level, ease of doing business, and the anti-money laundering index on the country’s digital development level, made it possible to determine the average trend of dependence on the level of digital development. One hundred four countries were considered for the analysis. The conducted study of the impact of digitalization on economic transformations based on developed quantile regressions made it possible to analyze exactly how the level of digital development for countries with a high level of digitalization and for countries with a low level of digitalization development depends on the value of the national cybersecurity indicator and the ease of doing business, and which countries have the least resistance to the risk factors of their involvement in fraudulent schemes for the purpose of legalizing criminal income.

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Digital Technologies Within the DIY Store: A Systematic Literature Review

Cited by 2 publications

References 31 publications

From the first studies of the unconscious mind to consumer neuroscience: A systematic literature review

From the first studies of the unconscious mind to consumer neuroscience: A systematic literature review

Global Digital Convergence: Impact of Cybersecurity, Business Transparency, Economic Transformation, and AML Efficiency

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