Digital Technology in Retail: Reasons and Trends of Development

Santalova, Marianna S.; Lesnikova, Elvira P.; Kustov, A. I.; Balahanova, Dariko; Nechaeva, Svetlana N.

doi:10.1007/978-3-030-13397-9_110

Cited by 7 publications

(2 citation statements)

References 1 publication

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“…ALS [235] associationrules [247] AttentionCNN [163] AttentionDeepLearning [161] Bayesiannetworks [227] BEAM [167] BERT [44,78] BigData [177,189,[192][193][194][198][199][200]205,206,212,214,216,[225][226][227]241] BPR [235] CF [247] Classificationalgorithms [217] CNN [46][47][48][49]52,57,58,[60][61][62]66,[68][69][70]72,74,76,78,[81][82][83]91,…”

Section: Methods Citationsmentioning

confidence: 99%

“…Personalization of fashion e-commerce [194]: As smart cities become more connected and data-rich, there is an opportunity to provide more personalized fashion e-commerce experiences. There is a need to keep exploring how AI and machine learning algorithms can be used to recommend products that are tailored to individual consumers based on their preferences, shopping behavior, and location data.…”

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confidence: 99%

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Artificial Intelligence in Business-to-Customer Fashion Retail: A Literature Review

Goti,

Querejeta-Lomas,

Almeida

et al. 2023

Mathematics

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Many industries, including healthcare, banking, the auto industry, education, and retail, have already undergone significant changes because of artificial intelligence (AI). Business-to-Customer (B2C) e-commerce has considerably increased the use of AI in recent years. The purpose of this research is to examine the significance and impact of AI in the realm of fashion e-commerce. To that end, a systematic review of the literature is carried out, in which data from the Web Of Science and Scopus databases were used to analyze 219 publications on the subject. The articles were first categorized using AI techniques. In the realm of fashion e-commerce, they were divided into two categories. These categorizations allowed for the identification of research gaps in the use of AI. These gaps offer potential and possibilities for further research.

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