Digital transformation in retail industry: Impact of skilled and trained personnel for effective utilization of digital tools for successful digital transformation

Saumya, .; Sandhane, Raghav

doi:10.1063/5.0110617

AIP Conference Proceedings

2023

DOI: 10.1063/5.0110617

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Digital transformation in retail industry: Impact of skilled and trained personnel for effective utilization of digital tools for successful digital transformation

. Saumya

Raghav Sandhane

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2024

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Cited by 1 publication

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Webrooming

Kohli,

Shukla,

Samant

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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This chapter explores the evolving phenomenon of webrooming in the retail landscape. It delves into how technological advancements and changing consumer behaviors are reshaping the way customers engage with both online and offline retail environments. It highlights the importance of a seamless omnichannel strategy, addressing the synergy between digital browsing and physical purchasing. The chapter also emphasizes the role of personalization, customer experience, and sustainable practices in appealing to webroomers. Through a comprehensive analysis, it offers insights into how retailers can effectively harness webrooming to enhance customer engagement and drive sales, navigating the complexities of modern retail.

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Webrooming

Kohli,

Shukla,

Samant

2024

Advances in Marketing, Customer Relationship Management, and E-Services

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Digital transformation in retail industry: Impact of skilled and trained personnel for effective utilization of digital tools for successful digital transformation

Cited by 1 publication

References 13 publications

Webrooming

Webrooming

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