“…Therefore, the adoption of AI technology in the shipping industry will assist in the completion of repetitive, timeconsuming processes and predictive maintenance of ships, and the loading/unloading of equipment, thereby saving labor costs, improving efficiency, and increasing revenue. Digital transformation provides customers with real-time inquiries and quotations, space booking, customs clearance, and inland delivery services, which have reduced cost and increasing productivity (Mubarak et al, 2019), improved logistics efficiency and competitiveness (Schwertner, 2017;Cichosz, 2018;Erceg and Damoska-Sekulowska, 2019;Cichosz et al, 2020), improved business models (Berman and Marshall, 2014;Schallmo et al, 2020), enhanced relationships with customers (Morakanyane et al, 2017;Nowicka, 2020;Lima and Pacheco, 2021), and led to sustainable logistics and business performance (Lambrou et al, 2019;Junge, 2019;Mubarak et al, 2019) that surpass the traditional limitations. Thus, we propose that: H4.…”