Digital Transformation Trends in Small, Medium and Large Enterprises in Austria and in Hungary

Abstract

The contemporary discourse focuses on the fourth industrial revolution and its impact on compa-nies. An explicative, quantitative, questionnaire survey was conducted with managers of 101 companies in Hungary and 54 in Austria. Our study focused on assessing their preparedness for Industry 4.0 and the key factors they take into account when implementing Industry 4.0 initiatives. We also examined whether there is a correlation between the areas in which companies have made improvements to support Industry 4.0. To complement our quantitative analysis, we conducted a series of four semi-structured interviews with two Hungarian and two Austrian companies. The aim of the interviews was to further investigate the digital readiness of companies and to formulate recommendations for companies venturing into the field of digitalisation. A particular focus was put on comparing the digital maturity of these two neighbouring Central European countries, given the significant differences in their digital maturity as shown by the macro indicators of the Digital Economy and Society Index (DESI). Therefore, we conducted a micro-level analysis to investigate the extent to which DESI scores correspond to the digital performance of companies at the orga-nisational level.