This paper describes the use of Internet of Things (IoT) technologies, digital twins (DT), and augmented reality (AR) to raise awareness and disseminate the use of digital services within the INICTEL-UNI institutional project financed by the Inter-American Development Bank to strengthen technological services and satisfy the technological needs of companies, promoting digital transformation in Peru. Within various fields, such as technical education, construction, and manufacturing, challenges are faced related to the adoption of advanced technologies and the need to improve efficiency. The main objective of this paper is to implement an IoT control and visualization system with DT and AR in a digital transformation space. A system is shown to create a technological demonstrator environment that visualizes and monitors sensor data on physical IoT devices in real time, allowing users to interact and operate them through an ESP32 module with data transmission with the MQTT protocol and an AR application developed in Unity and Vuforia. The study results successfully demonstrated the efficiency of real-time communication between the IoT device and the AR application, as well as the efficient ability to perform tasks, validated by users with no prior experience.