Digitalization of economic business-processeswhile making management decisions in marketing activity

Підприємства, які швидко реагують на ці зміни і активно впроваджують цифрові технології, мають значний конкурентний перевагу. Автором розглянуто ключові напрямки, що впливають на перетворення підприємств та процеси діджиталізації та цифровізації. Відмічено переваги цифрової трансформації бізнес-процесів аграрних підприємств, які полягають у підвищенні ефективності виробничих процесів, контролі над якістю продукції, покращенні комунікації, забезпечення постійного зворотного зв'язку, оптимізації логістики та поставок, підвищенні конкурентоспроможності. Також, автором виділені наступні недоліки цифрової трансформація аграрних підприємств: високі витрати на впровадження, потреба у спеціалізованих знаннях, потенційні загрози кібербезпеці, потреба у сталому оновленні технологій, можливість відмови технології.

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Digitalization of business management processes of agricultural enterprises

Marchenko¹

2023

Galic'kij ekon. visn.

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The article defines the relevance and necessity of digitization, names the methods of digitization of business management processes of enterprises in the agrarian sector of the economy; the content of each of these methods is disclosed and substantiated; the possibilities and advantages of digitalization of business management processes of enterprises are determined, and the prospects of introducing digital technologies in the agricultural sector are substantiated. With the rapid development of digital technology, businesses need to adapt to the changing environment and embrace digital transformation to stay relevant and competitive. Enterprises that do not cope with digitalization risk falling behind and losing competitiveness. Digitalization offers businesses new opportunities to optimize their operations, improve customer service, and explore new markets. Among the main methods of digitalization of management of economic business processes are the automation of financial processes; supply chain management using digital technologies; customer relationship management (CRM) using digital technologies; online payment systems; digital invoicing; project management using digital tools. The key functions of digital project management tools are project planning and visualization of project plans; task management; resource management; cooperation for effective team work; reporting and analytics to help project managers track progress and identify issues and make decisions. Potential benefits of digitization include increased efficiency and productivity; improved data management and analysis; improved customer experience; cost reduction; increased flexibility and flexibility; improved collaboration. Overall, digitizing business processes can help businesses become more efficient, flexible and customer-centric, ultimately leading to greater success and profitability. Digital transformation has the potential to revolutionize the agricultural sector of Ukraine's economy. The successful implementation of digital transformation will require significant investments in technology and infrastructure.

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Digitalization of economic business-processeswhile making management decisions in marketing activity

Cited by 4 publications

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Modern management concepts in the period of digitalization

Modern management concepts in the period of digitalization

Цифровізація Бізнес-Процесів Аграрних Підприємств: Переваги Та Недоліки

Digitalization of business management processes of agricultural enterprises

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