Digitally Researching Islam

Ibahrine, Mohammed

doi:10.1007/978-94-024-1202-4_29-1

Cited by 1 publication

(1 citation statement)

References 7 publications

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“…Pak (2012) points out that some scholars recommend the use of Sharīʿah-compliant social media that can filter pornography, terrorist activities and the promotion of Sharīʿah non-compliant products and services. Ibahrine (2018) coins the term “Sharīʿah-compliant halal social media” for social media that are Sharīʿah-compliant. However, for the purpose of this study we use the concise term “halal social media”.…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of Halal social media and customer engagement on brand satisfaction of Muslim customer

Shah

Sukmana

Fianto

et al. 2019

JIMA

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Purpose The purpose of this research is to examine the factors that affect brand satisfaction of a Muslim customer who is making purchases from selling outlets on social media. Design/methodology/approach The study used a new mechanism of sampling for research studies relating to social media which. Further, we used hierarchical regression to analyze the moderation effects of religiosity. Findings The authors’ findings suggest that religiosity has moderation effects on the relationship between halal social media and brand satisfaction of a Muslim customer and even higher moderation effects on relationship between customer engagement and brand satisfaction of a Muslim customer. Research limitations/implications The respondents of this research are completely unknown as the data has been collected from google-docs link sharing arrangement. Practical implications This study identifies factors that need to be focused on winning the brand loyalty of a Muslim customer. Originality/value This study provides a new sampling methodology to be used for the purpose of studies related to social media, which has been labeled as “social-media disguised snow ball sampling”. Further, this study is one of the few studies in the area of “halal social media”.

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Section: Literature Reviewmentioning

confidence: 99%