2021
DOI: 10.1002/widm.1433
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Discovery of behavioral patterns in online social commerce practice

Abstract: Discovery of behavioral patterns in online social commerce practice becomes important in this digital era. In this article, we propose a systematic approach to behavioral pattern discovery, and apply it in an emerging online social commerce venue: live streaming. We investigate behavioral patterns in gifting encouragement in live streaming to understand online social commerce practice. Our proposed approach is based on multiple triangulation, including data source triangulation (i.e., streamers, viewers, and a… Show more

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Cited by 11 publications
(16 citation statements)
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References 43 publications
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“…Data collected through self-report may not represent the genuine situation, thinking, or behavior of some health information consumers. Future studies may consider adopting or triangulating other methods (e.g., observations) to counteract the disadvantages of the method used [ 40 , 41 ] when investigating online HISB. Some data, such as consumers’ online searching records, can be included to analyze online HISB as well.…”
Section: Discussion Limitations and Future Workmentioning
confidence: 99%
“…Data collected through self-report may not represent the genuine situation, thinking, or behavior of some health information consumers. Future studies may consider adopting or triangulating other methods (e.g., observations) to counteract the disadvantages of the method used [ 40 , 41 ] when investigating online HISB. Some data, such as consumers’ online searching records, can be included to analyze online HISB as well.…”
Section: Discussion Limitations and Future Workmentioning
confidence: 99%
“…However, it should be noted that it has the potential to accelerate progress on all 17 SDGs (SDGs). Several of these goals are inextricably linked to e-commerce ( Jia et al, 2021 ). Digital commerce and e-commerce have the potential to support decent job creation, productive activities, entrepreneurship, innovation, and creativity for sustainable business ( Nakayama and Wan, 2019 ).…”
Section: Literature and Hypotheses Developmentmentioning
confidence: 99%
“…Social commerce has a variety of characteristics. Some of them are associated with community development ( Jia et al, 2021 ), whereas others drive its efficiency from a technical standpoint ( Rao et al, 2022 ). The existing literature has provided various insights while emphasizing social commerce attributes ( Chen et al, 2019 ; Esmaeili et al, 2020 ; Liao et al, 2021 ); however, for modern-day retailers or organizations, it is still relatively unknown to use the synchronization of consumers’ social buying intentions with these attributes to attract them ( Irfan et al, 2020 , 2021a , 2021d ).…”
Section: Introductionmentioning
confidence: 99%
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“… Duan et al (2022) believed that “Internet celebrity” is a social phenomenon ( Duan et al, 2022 ); Gabinete et al (2022) thought that “Internet celebrity” is a domestic social phenomenon, which limits its regional scope ( Gabinete et al, 2022 ). Most scholars believe that the development of “Internet celebrity” phenomenon has three stages: text age, graphic age, and video age ( Jia et al, 2022 ). However, a few scholars study the “Internet celebrity” in different periods ( Joshi et al, 2022 ).…”
Section: Research Statusmentioning
confidence: 99%