“…The reality of today's business environment, particularly that of e-commerce businesses, has shown a need to re-evaluate their business model based on the impact of the Covid-19 pandemic (Srinivas et al, 2020;Staegemann et al, 2020;Vidgen et al, 2020) including upgrading or re-aligning their digital infrastructure capabilities so they can be better efficient and be more flexible in adapting to the business environment and market changes. (Cirera & Muzi, 2020;Ekka, 2020;Seetharaman, 2020;Tim et al, 2020) in their work conclude that the survival of businesses in an era of global volatility and uncertainty heavily depends on adaptation capabilities and mechanisms that enable them to define appropriate responses to achieve market stability with zero, less, or minimal impact from the changes in the market.…”