Diseño interior para un local comercial especializado en alimentos, suministros y servicios integrales para mascotas en Surco

Abstract

The purpose of the research is to propose an innovative, whole and attractive interior design for a commercial establishment specialized in food, supplies and comprehensive services for pets at the Jockey Plaza Shopping Center (Santiago de Surco) for a target audience in the socioeconomic sectors A and B. More precisely, the specific objectives were to identify the characteristics of store layout from local and international businesses in the same industry, to review and select visual merchandising strategies that can be applied to the pet field, and design spaces of interaction that are functional for people and pets. For that reason, information was gathered on the general aspects about the pet, the bond between the dog and the owner, the regulations on the protection of animals, pet training and retail spaces. Likewise, there was a research on the pet care industry, and international (Petco, Petsmart, Fressnapf) and local (Dicopet) references were analyzed. The design strategies used translate into the diagnosis of the location, the intervention of the space and the aspects related to lighting and materiality. The information is presented through the architectural program, the organization chart and the zoning. The aspects related to local and international businesses and local regulations are the starting point for the design proposal. Therefore, a common supermarket visual merchandising strategies were taken into consideration and were adapted to a pet care oriented concept. Consequently, environments with ergonomic and functional furniture were implemented.