Research dedicated to rare endemic plants is usually focused on one given aspect. However, holistic studies, addressing several key issues, might be more useful, supporting management programs, while unravelling basic knowledge about ecological and population level processes. A more comprehensive approach to research is proposed, encompassing: phylogenetics/systematics, pollination biology and seed dispersal, propagation, population genetics, species distribution models, threats and monitoring. We applied this research approach to Veronica dabneyi, an endangered chamaephyte endemic to the Azores, showing how it could support more effective recovery plans.