2024
DOI: 10.24840/2183-0606_011.004_0005
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Disruptive Innovation - A Consolidated Model for the Dissemination of Management Ideas

Thomas Breyer-Mayländer,
Christopher Zerres

Abstract: There is an ongoing debate about the use and scope of Clayton M. Christensen´s idea of disruptive innovation, including the question of whether it is a management buzz phrase or a valuable theory. This discussion considers the general question of how innovation in the field of management theories and concepts finds its way to the different target groups. This conceptual paper combines the different concepts of the creation and dissemination of management trends in a basic framework based on a short review of m… Show more

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