“…The mobile boom and social commerce are a consolidated market full of applications with a substantially accelerated growth of payments via mobile devices among technology companies such as Google, Facebook, Alibaba, Amazon, and other companies consolidating digital ecosystems so that consumers can do everything they need, for example, make payments, transfers, purchases, communicate with friends, meet people without leaving their platforms and, consequently, conduct social commerce (Wang & Lobato, 2019;Suleimenov et al, 2022). Trends in social media is a tool that allows buying and selling goods and services through social networks such as Instagram, Facebook, and Twitter, which already include new and practical ways to make purchases.…”