Do Consumers Love Ethical E-Tailers?: Investigating the Influence of Perceived Ethics on Brand Love

Khan, Adil; Naaz, Ishrat; Fathima MS, Arshiya

doi:10.1080/15332861.2024.2424140

Journal of Internet Commerce

2024

DOI: 10.1080/15332861.2024.2424140

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Do Consumers Love Ethical E-Tailers?: Investigating the Influence of Perceived Ethics on Brand Love

Adil Khan,

Ishrat Naaz,

Arshiya Fathima MS

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Do Consumers Love Ethical E-Tailers?: Investigating the Influence of Perceived Ethics on Brand Love

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References 103 publications

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