Do digital natives use mobile payment differently than digital immigrants? A comparative study between generation X and Z

Abstract

Consumers use increasingly Near Field Communication mobile payment to buy products and services. However, the adoption of NFC mobile payment varies by individual attributes of consumers. This paper aims to study the generational differences in mobile payment acceptance based on the theory of generational cohorts and technology acceptance. Therefore, a research concept and hypotheses were developed. The research methodology included an online survey among Generation Z (digital natives) and X (digital immigrants). A sample of 580 respondents had been analyzed with multi-group Structural Equation Modeling. The comparative analysis revealed that digital immigrants were more influenced by the perceived ease of use, subjective norms, and financial risk of NFC mobile payment. In turn, digital natives intended to use NFC mobile payment to a greater extent if they perceived mobile payment as compatible with their lifestyle. Our research contributes to the understanding of generational patterns of mobile payment acceptance.

Mobi̇l Bankacilik Hi̇zmetleri̇ni̇n Beni̇msenmesi̇: Di̇ji̇tal Yerli̇ler Ve Di̇ji̇tal Göçmenler

“…Bu çalışmalar iki grubun öğrenme durumlarındaki farklılıkları ortaya koymak için yapılmıştır. Pazarlama ve tüketici davranışları literatüründe bu kavramlar genellikle online alışveriş, satın alma davranışı, tutumlar, sosyal medya, online reklam, e-ticaret gibi konular açısından ele alınmıştır (Agardi ve Alt, 2022, Lim vd., 2021, Smith, 2022, Virtanen, 2021, Smith, 2019, Ninan vd., 2020, Fedorko vd., 2021, Nurdin, 2019, Filho, 2021. Mobil bankacılık ile ilgili yapılan çalışmalar ele alındığında ise genellikle mobil bankacılık hizmetlerine yönelik tutum, sadakat, memnuniyet, hizmet kalitesi, güven, değerler vb.…”

Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail

“…Second, performance risk may be viewed as a proxy for total risk, which results in a slew of additional losses. [ 3 , 9 ] argued that digital transactions might improve performance, but issues with network congestion and internet connectivity have led to some delays in a transaction, which questions the retailer's performance. Performance risk can be visualized as a substitute for overall risk, leading to an amalgam of several losses.…”

“…Still, its core components were not adequate to fully represent the adoption of technology (such as the Internet), necessitating the addition of other factors [ 66 , 108 ]. The extensive literature [ 3 , 64 , 65 ] contributes incrementally to the empirical investigations in this field by providing more significant substance. Secondly, it is an extension in the MPS literature by defining important determinants of PR in the model and using them for a different environment (South Asian developing nation).…”

“…In the late 1970s and early 1980s, online banking and bill pay in 1994, mobile web payment in 1997, and the current wave of mobile payment apps. Mobile payments are rapidly developing, with more well-known firms entering the market to improve technology and provide what consumers and businesses want in terms of applications and services that enable them to pay with their phones [ 3 ].…”

“…Several writers [ 1 , 20 , 61 , 85 ] have identified perceived risk or "fear" as one of the most significant barriers to online buying. In research, several synonymous words for risk have been used, such as uncertainty [ 17 ], loss or anxiety [ 24 ], or general characteristics toward diverse components of risk [ 3 , 21 , 99 ].…”