Do farmers get a greater return from selling their agricultural products through e‐commerce?

Liu, Min; Shi, Pengfei; Wang, Jinxia; Wang, Huimin; Huang, Jikun

doi:10.1111/rode.12968

Cited by 11 publications

(5 citation statements)

References 22 publications

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“…Overall, the empirical research in this paper confirms that the E-commerce development policy has a significant, positive, and sustainable impact on high-quality agricultural development. This not only dramatically enriches the literature on the impact of e-commerce [8][9][10][11] and the development of agricultural e-commerce [21,43], providing empirical support for the rationality and effectiveness of various forms of e-commerce to assist agriculture, but also provides empirical evidence for local governments to use E-commerce to enable high-quality agricultural development. In addition, this study also found that for cities with good primary conditions for development, E-commerce development has a more significant positive impact on high-quality agricultural development.…”

Section: Plos Onementioning

confidence: 64%

“…It is considered a practical solution to the urban-rural gap [ 9 ]. The sale of agricultural products through E-commerce improves the price transparency of agricultural products, reduces mediators, and improves market efficiency [ 10 ]. It has been widely used in developing countries such as India, Indonesia, and China, gradually expanding from large cities to small cities and villages [ 11 ].…”

Section: Literature Reviewmentioning

confidence: 99%

“…In agriculture, e-commerce is not limited by geography or time, which has changed the transaction mode of agricultural products. Online transactions have the advantages of fewer links, lower costs, and higher efficiency [ 10 ], attracting capital investment. Therefore, it promotes agricultural technological innovation [ 18 ], generates economies of scale [ 14 ], and promotes the effective allocation of agricultural resources [ 45 ].…”

Section: Theoretical Frameworkmentioning

confidence: 99%

See 2 more Smart Citations

Can E-commerce development policies promote the high-quality development of agriculture?—A quasi-natural experiment based on a China’s E-commerce demonstration city

Zhong,

Guo,

Wang

et al. 2024

PLoS ONE

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As a new business model, E-commerce brings new changes to the global economy and society. So, can E-commerce development policies promote high-quality agricultural development? This article regards the pilot construction of national e-commerce demonstration cities as a quasi-natural experiment for the development of e-commerce. Based on the E-commerce pilot and economic and social development data of national prefecture-level cities from 2004 to 2018, the agricultural total factor productivity calculated by the Fare-Primont index method is used as the characterization of the quality of urban agricultural development, and an empirical model is constructed under the progressive Differences-in-Differences framework. This paper empirically tests the overall impact of E-commerce development on the high-quality development of agriculture and its sources, analyzes the heterogeneity and dynamics of the impact, and investigates the possible impact mechanism. The result shows that from the overall impact and its sources, the development of E-commerce in cities has a positive impact on the high-quality development of agriculture, and the impact is mainly due to its role in promoting technological innovation and economies of scale. From the perspective of heterogeneity, the larger the population size of a city, the more significant the level of e-conomic development or Internet development. From the perspective of the dynamic impact, the positive impact of e-commerce development becomes more significant over time. With the passage of time, the impact of E-commerce on high-quality agricultural development policies shows a trend of first increasing and then decreasing. Overall, this study provides empirical evidence for the rationality and effectiveness of policies and measures related to E-commerce to promote the high-quality development of agriculture.

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Section: Plos Onementioning

confidence: 64%

Section: Literature Reviewmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

See 1 more Smart Citation

Can E-commerce development policies promote the high-quality development of agriculture?—A quasi-natural experiment based on a China’s E-commerce demonstration city

Zhong,

Guo,

Wang

et al. 2024

PLoS ONE

View full text Add to dashboard Cite

show abstract

“…Participation in rural e-commerce can effectively enhance the economic benefits of farming households [65,66]. This is achieved through various channels, including increasing employment opportunities and agricultural income, which significantly improves the resilience of farming households [67]. Rural e-commerce can increase the employment opportunities of farmers and help them diversify the risks of family production and operation by improving non-farm economic income [68].…”

Section: Mediating Role Of Economic Gainsmentioning

confidence: 99%

Impact of Rural E-Commerce Participation on Farmers’ Household Development Resilience: Evidence from 1229 Farmers in China

Li,

Chen

2024

Agriculture

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This paper investigates the impact of e-commerce participation on household development resilience using a sample of 1229 households in the Shandong and Shaanxi provinces of China in 2022. It constructs the developmental resilience index of farm households from three dimensions of economy, society and culture using the entropy method, and establishes a counterfactual framework using the Propensity Score Matching (PSM) method. The results suggest that participation in e-commerce has a significant and positive impact on farming household development resilience. The PSM method estimates that participation in e-commerce increases the developmental resilience of farming households by 9.63% compared to non-participation, with economic, social, and cultural resilience increasing by 9.29%, 9.84%, and 9.92%, respectively. The robustness test results confirm the findings. Further analysis reveals that participation in e-commerce enhances farm household development resilience through three mechanisms: improving economic efficiency, network relationship linkage, and risk appetite. Heterogeneity analysis shows that the impact of e-commerce participation on household development resilience varies among farmers with different endowment constraints. In particular, farmers with more years of education and cooperative members benefit more from e-commerce participation, especially live and platform e-commerce.

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“…Efficient distribution of agricultural products plays a pivotal role in agricultural operations, serving as a critical component of the agricultural value chain that directly influences farmers' income and market stability. With the advent of e-commerce, agricultural ecommerce has forged new sales avenues for farmers, effectively mitigating the challenges of information asymmetry and market volatility in traditional sales channels [1,2]. The advent of live streaming e-commerce has revitalized the distribution and sale of agricultural products within the agricultural value chain through its distinctive real-time interactive and dynamic display features [3].…”

Section: Introductionmentioning

confidence: 99%

TAM-Based Study of Farmers’ Live Streaming E-Commerce Adoption Intentions

Chen,

Zhang,

Chen

2024

Agriculture

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Amidst the digital economy surge, live streaming e-commerce of agricultural products has significantly boosted agricultural prosperity. Investigating farmers’ behavioral intentions toward adopting live streaming e-commerce holds critical importance for fostering agricultural healthy and swift growth. Utilizing the Technology Acceptance Model (TAM) as a foundation, this study incorporates three additional variables—government support, platform support, and social learning—to devise a theoretical model. It takes the agriculture-related live streaming e-commerce platform as an example, with 424 Chinese farmers as the sample, to quantitatively assess the factors that impact the intentions to adopt live streaming e-commerce behaviors. The findings indicate that, firstly, the TAM is applicable to the assessment of farmers’ intentions to adopt live streaming e-commerce. Secondly, government support positively impacts perceived usefulness, social learning enhances perceived ease of use, and platform support positively impacts both perceived ease of use and usefulness. Lastly, the technology acceptance extension model applicability varies among farmer groups: government support influence on perceived ease of use is more significant among traditional farmers, social learning impact on perceived ease of use is higher in farmers with higher education levels, and platform support effect on perceived usefulness is stronger among farmers experienced in e-commerce. Therefore, differentiated promotion strategies by the government are necessary, and e-commerce platforms should leverage their technology to offer efficient services and encourage farmer education. A multi-party collaboration model involving the government, platforms, and farmers is essential to collectively foster the healthy development of rural live streaming e-commerce.

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Do farmers get a greater return from selling their agricultural products through e‐commerce?

Cited by 11 publications

References 22 publications

Can E-commerce development policies promote the high-quality development of agriculture?—A quasi-natural experiment based on a China’s E-commerce demonstration city

Can E-commerce development policies promote the high-quality development of agriculture?—A quasi-natural experiment based on a China’s E-commerce demonstration city

Impact of Rural E-Commerce Participation on Farmers’ Household Development Resilience: Evidence from 1229 Farmers in China

TAM-Based Study of Farmers’ Live Streaming E-Commerce Adoption Intentions

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