‘Do not parade your ignorance’: Negation as a power tool of toxic geek masculinity

Abstract

Catering to a primarily male user population, Reddit is often said to be a breeding ground for toxic language use, which has led to the development of multiple computational classification models for the automated identification of toxicity in online conversations. Since negation can play a key role in cyberbullying, functioning as a popular stance marker in the dialogical exchange of dominating views in the digital sphere, it should not be ignored. Likewise, its use as a rhetorical strategy deserves more linguistic attention. Described as Engagement resources of disclaim in Appraisal theory, negated constructions may be employed by Reddit users to disalign themselves from divergent perspectives through emotion-driven ad hominem attacks, not only resulting in a potentially detrimental impact on the users’ mental health, but also perpetuating toxic power relationships. Therefore, this paper examines the use of negation, in combination with various other interpersonal resources, within the Redditors’ dialogical interactions, to explore its possible motivations and role in shaping the online discourse. A computer-assisted appraisal analysis was conducted on 2637 most upvoted comments and replies (49,866 words), extracted from the subreddit of r/AustralianPolitics between 11–14 April and 7–10 May 2022, during the period leading up to the so-called federal climate change election in Australia. The study shows evidence of a seemingly dominant negation pattern characterised by negative judgement and its findings tentatively suggest that some of the male Australian users may use negation as a discursive strategy driven by ideology and emotion. This raises the possibility that the language use encountered on r/AustralianPolitics may be influenced by covert toxic geek masculinity.