Do Online Customer Reviews Matter? A Study of Woman's Buying Interest in Beauty Products
Keisha Safina Syauta,
Daniel Hermawan
Abstract:The growth of internet users in Indonesia is accelerating rapidly, especially in 2022. This surge in internet users can be attributed to the pandemic's impact on lifestyle, which encourages people to adopt digital products, including reliance on online customer reviews for product information. This study aims to determine the influence of online customer reviews on buying interest in beauty products. Researchers used quantitative methods and non-probability techniques with purposive sampling using an online qu… Show more
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