Do Reductions in Switching Barriers in The US Mobile Service Industry Affect Contract and No-Contract Customers Differently

Tesfom, Goitom; Birch, Nancy J.; Culver, Jeffrey N.

doi:10.1504/ijtmkt.2020.10024834

IJTMKT

2020

DOI: 10.1504/ijtmkt.2020.10024834

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Do Reductions in Switching Barriers in The US Mobile Service Industry Affect Contract and No-Contract Customers Differently

Goitom Tesfom

Nancy J. Birch

Jeffrey N. Culver

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Do Reductions in Switching Barriers in The US Mobile Service Industry Affect Contract and No-Contract Customers Differently

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