Purpose
This study aims to analyze the export competitiveness of Bangladesh's apparel industry by identifying the specific product categories that help sustain its export comparative advantage.
Design/methodology/approach
Compound annual growth rate (CAGR) and market share (MS) are calculated between 2011 and 2020 at the two- and four-digit level apparel product categories within the harmonized system (HS) to analyze the industry’s growth and export dominance. Trade competitiveness (TC) at the four-digit level, revealed comparative advantage (RCA) and normalized revealed comparative advantage (NRCA) at the two-, four- and six-digit-level apparel product categories are computed for the same 10-year period to investigate the industry’s export competitiveness. Major export destinations of the top 5 exporting product categories are identified to understand the factors facilitating the industry’s growth. A non-parametric Spearman rank correlation analysis evaluated the association between the RCA and NRCA indices.
Findings
Among the 34 product categories at the four-digit level, 29 consistently demonstrated an export comparative advantage, as did 34 out of 217 six-digit level sub-categories. In contrast, 12 sub-categories at the six-digit level consistently exhibited a comparative disadvantage in Bangladesh's export competitiveness. Furthermore, the TC measure identified 28 categories at the four-digit level with a robust comparative advantage. 30 categories displayed a positive CAGR, and Bangladesh asserted significant market dominance over 26 product categories at the four-digit level.
Research limitations/implications
This study's implications are significant for various stakeholders in Bangladesh and other apparel-exporting industries, encompassing government entities, industry officials, policymakers, investors, researchers and students. Nevertheless, limitations arise from the study's reliance on RCA and NRCA as competitiveness indicators, particularly its adoption of a macro-level approach for measurement without exploring a micro-level perspective. This constitutes a notable constraint in the study's analytical framework.
Originality/value
This study contributed novelty and enrichment to the existing academic literature by identifying distinct apparel product categories that contribute to the industry's growth.