Do Satisfied Visitors Intend to Revisit a Large Sports Event? A Case Study of a Large Sports Event In Indonesia

Abstract

Only a few studies on large sports tourism explore motorsport events such as the Moto Grand Prix. The present study addresses this gap by examining the factors influencing visitors’ satisfaction and intention to revisit related to the large sports event of MotoGP, Indonesia. The data were collected from visitors who had attended the MotoGP event in Indonesia using an online questionnaire with purposive sampling. The partial Least Square-Structural Equation Modeling (PLS-SEM) analysis was applied in this study to analyze the data. The findings indicate that hospitality, accessibility, and attraction significantly influenced visitor satisfaction at the MotoGP sports event in Mandalika, Indonesia. However, the factors of hospitality, infrastructure, accessibility, and attraction are insignificant where it concerns visitors’ intention to revisit. Moreover, satisfaction successfully influences visitors to revisit the MotoGP event in Indonesia. This study contributes to research on sports event management in large sports events by examining the factors that influence satisfaction and intention to revisit in the context of the MotoGP sports event, and contributes both theoretically and practically to research on sports events and tourism.