Journal of Global Marketing
 2024
DOI: 10.1080/08911762.2024.2440093
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Does Credibility Matter on TikTok: The Influence of Food Content Creator Types on Restaurants’ Social Media Engagement and Purchasing Intentions

Pattaraporn Kumsawat,
Chompoonut Suttikun,
Patcharaporn Mahasuweerachai
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