“…In September 2020, the European Union (EU), in cooperation with the German Federal Ministry for Economic Cooperation and Development, launched one million euros for the first 120 aid grants in the tourism sector in Serbia entitled "EU for cultural heritage and tourism" (Government of the Republic of Serbia & Delegation of the European Union, 2021). The largest number of grant beneficiaries, who received a grant of up to 10,000 euros per project, provide private accommodation for tourists (52 entrepreneurs), and camps, restaurants and providers of various catering services, boarding houses, hotels and hostels, tourist agencies, wineries and beekeepers (Maksimovic & Stamatovic, 2021).…”