“…In the Indian context, the researchers have paid little attention to understand young Indian voters (Joshi & Kunduri, 2017). The earlier studies have ordinarily focused on general issues such as party performance, election campaigns, media involvement and election results (Beg, 2017;Bhalotra, Clots-Figueras, Cassan, & Iyer, 2014;Harris, 2015;Heath, Verniers, Kumar, 2015;Kapur & Nangia, 2015;Vaishnav & Swanson, 2015). In majority of the earlier studies, the results are based on past election data (Bhalotra et al, 2014;Harris, 2015;Heath et al, 2015;Kapur & Nangia, 2015;Vaishnav & Swanson, 2015;Beg, 2017).…”