Does Host-Guest Interaction Stimulate Tourists’ Citizenship Behavior? A Combination of Social Exchange Theory and Cognitive Appraisal Theory

Abstract

This study delved into the intricate ways in which host-guest interaction influences tourist citizenship behavior (TCB), focusing specifically on two key dimensions: interaction quantity and interaction quality. By drawing on social exchange theory and cognitive appraisal theory, we constructed an integrated model that illustrates the relationship between host-guest interaction and TCB, with experiential value and place attachment serving as mediating factors. Our data were gathered from 499 visitors to Mount Taishan national forest park, and the analysis was conducted using Spss and Amos software. The results revealed that the quality of host-guest interaction has a significant and positive influence on tourists’ overall experiential value, which in turn fosters TCB. Additionally, the evaluation of experiential value triggers a deeper sense of place attachment among tourists towards the destination, further encouraging TCB. The quantity of host-guest interaction did not exert a significant influence on tourist citizenship behavior. These findings offer practical insights for destinations seeking to enhance their competitiveness and sustainability by optimizing host-guest interactions.