2024
DOI: 10.1108/qrom-12-2023-2640
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Does kindness matter? Discourses on kindness during the pandemic

Heidi Weigand,
Kristin Samantha Williams,
Sophia Okoroafor
et al.

Abstract: PurposeOur research takes inspiration from stories of kindness in the context of the COVID-19 global pandemic and investigates what generational entrants, namely those entering the workforce in large numbers, dubbed emerging leaders (ages 19–39) think of the phenomenon of kindness and its potential role in organizations. Guiding the study is the question: “What can emerging leaders tell us about kindness and work?”Design/methodology/approachAdopting discourse analysis fused with kindness as research praxis, we… Show more

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