Does Recurrence Matter? The Impact of Music Festivals on Local Tourist Competitiveness

Caroli, Matteo Giuliano; Valentino, Alfredo

doi:10.1007/978-3-319-26877-4_15

Cited by 1 publication

(2 citation statements)

References 27 publications

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“…However, the most important motivational factor bringing distinction between Exploring aficionados and the two other groups was the motive destination exploration. These mostly younger, international participants experienced more and held more positive perceptions that could lead to positive word-of-mouth (after Caroli & Valentino, 2017). As this group also had the most previous participation, they have also come to associate the event with travel opportunities.…”

Section: Host City Perceptionsmentioning

confidence: 93%

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Hitting the Right (memorable Experience) Notes: A Typology of Performers at the World Choir Games

Preez

Kruger

2022

Event Management

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Tourism destinations actively pursue hosting a portfolio of events regularly, aiming to establish themselves as distinct host destinations. All of these events take place in unique contexts; offering diverse experiences to participant groups. Music festivals and concerts have attracted the interest of researchers given the diversity of musical styles and target audiences. Although being a globally popular musical style, choir events are however, underrepresented. This article describes participant segments of the World Choir Games held in South Africa; a first for the African continent. A post-event online survey was used to collect data from 384 performers. Psychographic variables were used to segment the groups (perceived event experiences, motivations, level of involvement and attachment, host city perceptions). Exploratory factor analysis identified two involvement, four motivational and five event experience dimensions. Hierarchical cluster analysis distinguished between three groups labelled as Choristers,Exploring aficionados and Followers. Across all segments, hedonia (enjoyment) remained the main motivator for participation. The first two segments had the same levels of involvement and attachment, as well as the desire to experience triumph and prestige associated with this worldclass competition. However, participants who had a greater interest in enjoyment, destination exploration, mastery and communitas, reported greater perceived experiences across alldimensions, and more positive host city perceptions. The third segment displayed significantly lower levels of motivation, experiences and host city perceptions. The results highlight experience dimensions that warrant further investigation in the context of performers as opposed to audiences. This knowledge assists event organizers to adapt event marketing and programmecontent for similar events.

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Section: Host City Perceptionsmentioning

confidence: 93%

“…Events may act as powerful brand elements where the event image is transferred to destination image (Caroli & Valentino, 2017;Richards, 2015). The ideal is to focus on events of high value based on their economic impacts, image effects, and establishing relationships with event owners (Andersson et al, 2020;Richards, 2015).…”

Section: Introductionmentioning

confidence: 99%

Hitting the Right (memorable Experience) Notes: A Typology of Performers at the World Choir Games

Preez

Kruger

2022

Event Management

View full text Add to dashboard Cite

show abstract

Does Recurrence Matter? The Impact of Music Festivals on Local Tourist Competitiveness

Cited by 1 publication

References 27 publications

Hitting the Right (memorable Experience) Notes: A Typology of Performers at the World Choir Games

Hitting the Right (memorable Experience) Notes: A Typology of Performers at the World Choir Games

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