Does regional affiliation influence employees' perception of tourism policy in cultural tourism?

Abstract

The study tries to explain the influence of regional affiliation on employees' perception of tourism policy in the sector of cultural tourism. The main aim is to explore whether there is a difference between regional affiliations of employees and employees' perception of tourism policy in the sector of cultural tourism in Montenegro. The survey was conducted using the interviewing, and the main statistical procedures were factor analysis and multivariate analysis of variance. Research outcome is a significant difference between employees in the northern and the coastal region of Montenegro, in the employees' perception of the importance of measures and activities of tourism policy in the sector of cultural tourism. However, that difference could not significantly influence tourism policymaking process and the quality of specific tourism policy, which is intended for development of cultural tourism in Montenegro. Most of the significant differences depend on measures and activities, which do not directly influence the growth and development of cultural tourism that way. The study is inspired by the Erasmus+ CULTURWB project.