Does Social Media Make a Difference in Political Campaigns? Digital Dividends in Brazil's 2010 National Elections

Gilmore, Jason A.; Howard, Philip N.

doi:10.2139/ssrn.2273832

Cited by 4 publications

(3 citation statements)

References 20 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The relevance of investigating the interactive features of new media technologies lies in their increasing contribution to campaign success in advanced countries such as the USA, Germany, Italy, Spain, Britain and Australia (Nielsen, 2013(Nielsen, , 2014Chadwick & Stanyer, 2010;Gilmore & Howard, 2013;Ceron & d'Adda, 2015). Many of the studies focus on how political candidates and actors deploy new media technologies to gauge citizen interest and perception of campaigns, manifestoes as well as programmes of political actors and their parties; others interrogate the online engagements and content of political messages by political actors (Nielsen, 2013;Gil de Zuniga, 2015).…”

Section: The Case For the Use Of New Media Technologies In Ghana And ...mentioning

confidence: 99%

Interactivity gratifications

Amankwah¹,

Mbatha

2022

JCSA

View full text Add to dashboard Cite

The study explored how the interactive attributes of new media technologies influence thegratification-seeking behaviour of millennials. Using a mixed methods approach, it employed asurvey and focus group interviews to collect data from university students. From a population of2 400 university students from the Political Science Department of a renowned public universityin Ghana, 400 students were systematically sampled for the survey, while 40 students werepurposively selected for focus group discussions. The findings indicate that the interactive featuresof the technologies produced emerging social and psychological gratifications in millennialsby projecting them as purposeful, and active in deploying symmetric political communicationrepertoires. The practical implication of this is that political leaders need to invigorate their electoralcommunication repertoires both in substance and in depth by deploying the heuristic attributes ofthe new technologies to facilitate the awakening of visceral responses in millennials and get themto engage in e-politics.

show abstract

Section: The Case For the Use Of New Media Technologies In Ghana And ...mentioning

confidence: 99%

Interactivity gratifications

Amankwah¹,

Mbatha

2022

JCSA

View full text Add to dashboard Cite

show abstract

“…Systems of election campaigns are a major source of political movement around the world which has significantly advanced over the last decade. The beginning of social media has given political parties worldwide new tools for logistics and new ways of reaching potential supporters 14 . By designing a series of advertisements and placing them in various media, election campaign is an attempt to reach voters as their target groups.…”

Section: Influences Of Social Media In Contemporary Political Campaignmentioning

confidence: 99%

Influenced of Facebook Campaign on the Presidential Election of Sri Lanka in 2015

Ukwatta¹

2016

IJSRE

View full text Add to dashboard Cite

“…This study would answer the major question on how actually social media positioning trend has been during campaign period by the candidates. The fact is the increase number of success team who use social media to win with an amazing result (see, for example, Caplan, 2013;Biswas, et.al., 2014;Karlsen and Enjolras, 2016;Filimonov, et.al., 2016;Gilmore and Howard, 2013;Stieglitz, et.al, 2012;Apuke and Apollos, 2017). Using social for promotionand negation can be quickly, easily, and cheaply conducted via social media (see, for example, Vergeer and Hermans, 2013; Aine, 2016).…”

Section: Introductionmentioning

confidence: 99%

16. Social Media Positioning Trend Analysis in Bangka Belitung Governor Election Campaign

Ibrahim¹,

Pratama

Rendy³

2018

Proceedings of the 5th International Conference on Social and Political Sciences (IcoSaPS 2018)

View full text Add to dashboard Cite

Recently in Indonesia, social media have been chosen as a campaign tools with a segment targeting technology users. The question then arises about how the campaign participants position social media in their campaign activities. This study applied semiotic approach to deepen on how the positioning trend would be. Social media is tended to be used as merely an image concern and highlighted the track record, while on the engagement dimension, monolog model and management by a team had been a practical choice. As facility dimension, social media had been a tool to deliver any ideas. While on dimension motive, social media is used as a self image facility, also actually a tool to strike down the opponents. This study showed that social media utilization trend had remained to be used for the sake of winning, there had not been a broader aspect regarding education and democracy capacity affirmation.

show abstract

Does Social Media Make a Difference in Political Campaigns? Digital Dividends in Brazil's 2010 National Elections

Cited by 4 publications

References 20 publications

Interactivity gratifications

Interactivity gratifications

Influenced of Facebook Campaign on the Presidential Election of Sri Lanka in 2015

16. Social Media Positioning Trend Analysis in Bangka Belitung Governor Election Campaign

Contact Info

Product

Resources

About