Does sustainability really matter to consumers? Assessing the importance of online shop and apparel product attributes

Rausch, Theresa Maria; Baier, Daniel; Wening, Stefanie

doi:10.1016/j.jretconser.2021.102681

Cited by 64 publications

(38 citation statements)

References 76 publications

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“…The results also show that thousands of consumers' buying behavior largely depends on their demographic characteristics. Although the frequency of online shopping for men and women is the same, male consumers spend more on online shopping than women [41]. In addition, compared to women, men prefer to use more reputable websites to shop online to a greater extent.…”

Section: Resultsmentioning

confidence: 99%

Using the B/S Model to Design and Implement Online Shopping System for Gulf Brands

Alghazzawi

Badri

2022

Sustainability

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Given the increase in online shopping and the prevailing research gap, this study designed and implemented an online shopping system for Gulf brands. It presents an online customization feature-based design and implementation concerning the case of GhazzawiGowns. The study used the B/S model (browser/server) to design and implement an online shopping system for Gulf brands. This system was developed because online shopping is increasing in the Gulf. Users were asked to provide their input concerning the services and website usage. Feedback showed that the developed system could effectively meet customers’ online shopping needs. However, only a few agreed that Gulf brands provided customization. This highlights that very few services are being offered online that give users a choice to customize products. The provided functions and descriptions of the system were user-friendly and provided greater accessibility to address various design issues. However, the webpage needs to be updated to improve offerings and services.

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Section: Resultsmentioning

confidence: 99%

Using the B/S Model to Design and Implement Online Shopping System for Gulf Brands

Alghazzawi

Badri

2022

Sustainability

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“…Also, the context of the study needs to be widened, as most of the studies are in grocery (Brand et al, 2020;Chu et al, 2010;Hallikainen et al, 2022;Heng et al, 2018;Huyghe et al, 2017;Sheehan et al, 2019; Hove, 2020; Van Ewijk et al, 2020), and apparel Dominici et al, 2021;Jai et al, 2021;Jebarajakirthy et al, 2021;; E. Y. ; M. S. Ladhari et al, 2019;Rausch et al, 2021;Yoh et al, 2003), which involve low costs. Therefore, it will be interesting to see the impact of online-shopping on luxury products.…”

Section: Contextmentioning

confidence: 99%

Online consumer shopping behaviour: A review and research agenda

Basu

2023

Int J Consumer Studies

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Over the last two decades, motivated by the continuous evolution of the technology-driven retail environment, researchers have studied various aspects of online consumer behaviour. This article attempts to take stock of this environment to critically assess the research gaps in the domain and provide future research directions. Applying a well-grounded systematic methodology following the TCCM (theory, context, characteristics and methodology) framework, 197 online consumer shopping behaviour articles were reviewed. The findings reveal that the application of theories remains limited in the current pool of literature that focuses more on developed nations. While studies have primarily considered categories such as apparel and grocery, in terms of methodology experimental and survey-based studies were most common. Additionally, the article suggests some future research directions. The use of combined theories to better understand technology acceptance by consumers of online-shopping is recommended. Similarly, studies across other categories like online experiential luxury, luxury services, or second-hand products that then link to novel constructs reflecting issues with payment methods, online service quality, and online store atmosphere are portrayed as meaningful avenues that will advance research in the domain.

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“…In relation to attributes relevant to the selection of sustainable apparel, Patnaik et al [ 33 ] posited that sustainable fashion products are manufactured organically and produce less wastewater and harmful chemicals; in this regard, an increasing number of apparel companies are creating quality garments and building successful brands while developing sustainable practices, such as the use of recycled and organic materials. Similarly, Rausch et al [ 34 ] pointed out that the most important attributes of sustainable clothing are the durability of the garment, fair wages and working conditions, as well as an environmentally friendly production process. In YCSCB, Fischer et al [ 12 ] proposed that the attributes for the selection of sustainable apparel are: production in countries with good working conditions, compliance with fair trade in the sale of clothing, the incorporation of organic production, the absence of pollutants in the clothing, and the high quality and durability of the clothing.…”

Section: Theoretical Framementioning

confidence: 99%

Influence of product selection criteria on clothing purchase and post-purchase behaviours: A gender and generational comparison

Barrera-Verdugo

Villarroel-Villarroel

2022

PLoS ONE

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Purchasing and consumption behaviour is a factor with an important impact on sustainable development. In this regard, the clothing category plays a key role due to the high volume of products that are manufactured in countries with poor environmental and social conditions. While some research has investigated personal, social and cultural conditions that influence these behaviours, little is currently known about the influence of the attributes of sustainable clothing selection on the frequency of sustainable purchase and post-purchase actions in this category. This research seeks to evaluate this effect by comparing the results among genders and age/generation and measuring sustainable consumption using the Young Consumers’ Sustainable Consumption Behaviour method, which has two dimensions: purchase choices and sufficient and frugal consumption. Responses to online surveys of 240 university students in Chile are analysed using descriptive statistics, the Mann-Whitney-Wilcoxon test and ologit regressions. The findings show significant differences between the groups analysed with respect to the influence of attributes for sustainable clothing selection and highlight the negative effect of the search for quality in men and in older people. The evidence highlights the need to inform the population about the characteristics of sustainable clothing that positively affect purchase and post-purchase actions such as buying secondhand clothing, repairing, exchanging and donating clothing. This study also suggests that it is important to strengthen the relationship between sustainability and clothing quality among older generations and men.

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Does sustainability really matter to consumers? Assessing the importance of online shop and apparel product attributes

Cited by 64 publications

References 76 publications

Using the B/S Model to Design and Implement Online Shopping System for Gulf Brands

Using the B/S Model to Design and Implement Online Shopping System for Gulf Brands

Online consumer shopping behaviour: A review and research agenda

Influence of product selection criteria on clothing purchase and post-purchase behaviours: A gender and generational comparison

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