Does user-generated video content motivate individuals to visit a destination? A non-visitor typology

Zaim, Ilma Aulia; Stylidis, Dimitrios; Andriotis, Konstantinos; Thickett, Anthony

doi:10.1177/13567667241268369

Cited by 2 publications

References 76 publications

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Why Individuals Do Not Visit a Destination? The Role of Familiarity and Novelty Seeking in Shaping Non-visitors’ Destination Image

Stylidis,

Terzidou

2024

Journal of Travel Research

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Non-visitors constitute a large but underexplored market pool with strong potential for tourist destinations. Drawing on the mere exposure and motivation frameworks, this study explores image differences among two groups of non-visitors (i.e., uninterested, unable to visit), along with the underlying factors for such variations. Findings drawn from two studies suggest that the groups significantly differ in terms of their images, novelty, familiarity, and intentions toward a destination. For the uninterested group it is familiarity, along with cognitive and affective image that shape intentions; while novelty and familiarity are the key determinants of conative image for those who cannot visit. The study contributes to the tourism marketing literature by demonstrating clear differences on destination image and its determinants across the two groups of non-visitors. In practical terms, such knowledge proves prudent in cultivating a place’s novelty, familiarity and desirability, thereby increasing the possibility that more non-visitors turn into goers.

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Why Individuals Do Not Visit a Destination? The Role of Familiarity and Novelty Seeking in Shaping Non-visitors’ Destination Image

Stylidis,

Terzidou

2024

Journal of Travel Research

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Social Media and Its Influence on Travel Decision-Making

Mehataj,

Kanimozhi,

Kumar

2024

Advances in Hospitality, Tourism, and the Services Industry

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Tourism serves as a prominent illustration of the crucial role that social media has assumed in the contemporary digital age. The present study aims to examine the influence of widely used electronic platforms, namely Instagram, Facebook, WhatsApp, and TikTok, on the decision-making processes of tourists. Adopting the AIDA (Attention, Interest, Desire, Action) model as a conceptual framework, the study collects feedback from 100 participants to evaluate the impact of their social media engagement on their travel decisions. The findings demonstrate that social media exerts a substantial influence on the formation of travel preferences and the choice of destinations by effectively attracting users' attention and generating desire through well selected material and influencer marketing. Furthermore, the research investigates the application of machine learning to examine large datasets obtained from social media platforms, particularly Twitter, for the purpose of predicting tourist demand.

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Does user-generated video content motivate individuals to visit a destination? A non-visitor typology

Cited by 2 publications

References 76 publications

Why Individuals Do Not Visit a Destination? The Role of Familiarity and Novelty Seeking in Shaping Non-visitors’ Destination Image

Why Individuals Do Not Visit a Destination? The Role of Familiarity and Novelty Seeking in Shaping Non-visitors’ Destination Image

Social Media and Its Influence on Travel Decision-Making

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