Abstract:To date there has been no tested model to predict uptake of LBS services in a real world setting. The leading theoretical contribution to our understanding of attitudes and behaviour towards LBS comes from Junglas & Spitzmüller (2005). They hypothesised that intentions to use LBS would be influenced by technology characteristics, task characteristics, personality type, perceived privacy, perceived usefulness, trust and perceived risk. We developed a questionnaire to test and refine their model with a UK employ… Show more
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