Doing more with less: An integrative literature review on responsible consumption behaviour

Abstract

The purpose of this research is to critically review the existing literature on responsible consumption behaviour (RCB) and identify the factors that influence it. Our findings are based on an integrative examination of 203 papers retrieved from the SCOPUS and WoS databases and analysed with the bibliometrix R software. Along with some descriptive insights into the field, we explain its intellectual structure informing future scholars about the field's evolution, and propose a future agenda for its advancement in the form, methodology, context, and themes. Five major themes emerged from our study: social values, corporate social responsibility (CSR), ethical obligations, environmental concern, and economic behaviour, which serve as a foundation for thematic future research directions. The implications for policymakers and management practice, as well as theoretical implications, are addressed.

Environmental values and sustainable consumption

“…Studies in the special issue suggest exploring how digital platforms facilitate new consumption models and the role of technology in sustainable practices (Thaichon et al, 2024). Future research focusing on effective educational interventions and the impact of marketing and informational campaigns on behaviour change is crucial (Hung & Chang, 2024;Thaichon et al, 2024).…”

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“…It has consequently exacerbated the separation between human society and the natural environment (Shi et al, 2021). How can we effectively resolve the demands of environmental sustainability while simultaneously pursuing further economic expansion (Nangia et al, 2023)? This is a conundrum that has arisen as a result of the ongoing and determined effort to achieve economic growth and social advancement.…”

“…However, it also presents significant threats to the sustainability of the environment, social fairness, and public health (Johnson & Chattaraman, 2019;Kautish et al, 2022). Consumers emerge as crucial actors in the pursuit of sustainable development amidst this complex terrain (Nangia et al, 2023;Shiel et al, 2020;Yang et al, 2018). Thus, the concept of responsible consumption behavior (RCB) is significant because it acknowledges the influential role of consumers in reducing waste, making informed product decisions, and choosing sustainable alternatives (Nangia et al, 2023).…”

“…Consumers emerge as crucial actors in the pursuit of sustainable development amidst this complex terrain (Nangia et al, 2023;Shiel et al, 2020;Yang et al, 2018). Thus, the concept of responsible consumption behavior (RCB) is significant because it acknowledges the influential role of consumers in reducing waste, making informed product decisions, and choosing sustainable alternatives (Nangia et al, 2023). Scholars have widely acknowledged the significance of sustainable consumption in promoting long-term development (Abdulrazak & Quoquab, 2018;Bulut et al, 2017;Fischer & Barth, 2014;Quoquab et al, 2019).…”

Exploring consumers’ social media engagement in addressing plastic pollution

“…As public concerns increase, there is a marked uptick in eco-friendly behaviour (Galati et al , 2022; Gao et al , 2022; Ewe and Tjiptono, 2023). There is a long-established link between social standing and socially responsible behaviour (Nangia et al , 2023), which social media have substantially amplified. In their omnipresence, social media platforms have ushered in a new dynamic, allowing individuals to gain immediate recognition for their eco-friendly endeavours (Deng et al , 2023; Wang et al , 2023).…”