“…Although attention has been paid to the representations of Latinos in children's programming (see, for example, Calvert, 1999;Cortés, 2000;Guidotti-Hernández, 2007;Harewood & Valdivia, 2005;Klein & Shiffman, 2006), prime-time programming (see, for example, Mastro & Behm-Morawitz, 2005;Pieraccini & Alligood, 2005), and advertising (LiVollmer, 2002;Masro & Stern, 2003), there is still a lack of information regarding the media use of Latino children in Spanish-speaking homes. Subervi-Vélez and Colsant (1993) call for more attention to be paid to the use of English-and Spanish-language television programming by Latino children.…”