The lips are important structures for facial aesthetics, and methods capable of enhancing their volume and morphology are essential for facial rejuvenation. Lip lift surgery is a treatment option that can shorten lip length, increase the height of the vermilion border, and enhance the exposure of the upper incisor teeth. This article aims to present four case reports with different characteristics that underwent lip lift procedures using the same technique performed by the same surgeon. Additionally, it seeks to elucidate the topic through a literature review. All cases were approached using the modified bullhorn technique. Factors such as age, tissue laxity, upper lip length, vermilion border height, and exposure of the upper incisors varied among individuals and are the primary factors in determining the treatment plan. Diagnosis