Strong Stark splitting, which is nearly independent of the R-ions replacement, has been observed through the photoluminescence investigation of electronic ferroelectric Er 1-x Yb x Fe 2 O 4 (x=0, 0.8, 0.9 and 0.95). Initially multiple radiative decay channels have been investigated, especially the visible transition 4 F 9/2 4 I 15/2 , of which a quenching effect has been observed. A series of small non-Raman peaks have been observed superimposed on a broadband photoluminescence spectrum, of which we tentatively assign Stark splitting to be the cause. The splitting of the 4 F 9/2 and 4 I 15/2 levels is found to be 54meV and 66meV, respectively. This unusually large Stark splitting at visible range indicates the existence of strong local field originated from the W-layer in the charge-frustrated ErFe 2 O 4 .