Drivers, barriers and supply chain variables influencing the adoption of the blockchain to support traceability along fashion supply chains

Abstract

The critical role of blockchain technology in ensuring a proper level of traceability and visibility along supply chains is increasingly being explored in the literature. This critical examination must focus on the factors that either encourage or hinder (i.e. the drivers or barriers) the implementation of this technology in extended supply chains. On the assumption that the blockchain will need to be adopted at the supply chain level, the enabling factors and the contingent variables of different supply chains must be identified and analysed. The appropriate identification of supply chain partners is becoming a critical factor of success since the globalization of supply chains makes their management and control increasingly difficult. This is particularly true of the fashion industry. Five blockchain providers and seven focal companies working in the fashion industry were interviewed to compare their different viewpoints on this topic. The results highlight which drivers, barriers, and supply chain variables impact the implementation of the blockchain and specific research propositions are formulated.

Leading factors for blockchain technology implementation in the business organisations in the Bulgarian context

“…In another article focused on analysing the advantages of using BCT in the SC of the fashion industry, Moretto et al (2022) differentiate the influencing factors of driving forces and barriers, identically dividing them into internal and external to the business organisation. What is special here is the emphasis on external drivers (visibility along the chain, technological reasons, scaling up of good practices, responsibility to end users, use of critical success factors, and commitment to wholesalers).…”

“…According to the classification of the internal factors of the model, they are fragmented into efficiency-oriented reasons (reducing the cost of delivery and insurance of goods) and effective (automation of processes). Internal motivators include information security and counterfeiting prevention, allocated to transparency and increasing trust in SC (Moretto & Macchion, 2022). On the other hand, the authors of the mentioned research define two groups of limiting factors (technological barriers and financial obstacles).…”

“…Guaranteeing the origin of the goods through the immutable records in the blockchain infrastructure affects the customer, as it has an impact on a subconscious level, i.e. the company is innovative, and products make customers matter (Moretto & Macchion, 2022). The second group of limitations is also discussed, related to the lack of BCT benchmark in SC with a view to rapid integration, ensuring interoperability (Saberi et al 2019).…”

Intentions to adopt the blockchain: investigation of the retail supply chain

“…It discussed the factors that can help in improving blockchain adoption. Moretto and Macchion (2022) investigated the drivers and barriers of blockchain adoption in fashion SCs and highlighted the necessity of blockchain in tracking and tracing in fashion SC.…”

Blockchain technology in supply chain management: an organizational theoretic overview and research agenda

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