2024
DOI: 10.3390/foods13111760
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Driving Factors Influencing the Decision to Purchase Plant-Based Beverages: A Sample from Türkiye

Murat Baş,
Meryem Kahriman,
Gamze Ayakdas
et al.

Abstract: In recent years, the trend toward plant-based beverages has continued to grow rapidly. This study aimed to assess the effects of sociodemographic characteristics and knowledge about plant-based beverages, subjective norms, perceived price, environmental protection, animal welfare, availability, and trust on attitudes and buying behavior toward these products. This study was conducted online using a two-part questionnaire prepared by considering the literature. This study included 935 participants, and our find… Show more

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