“…The DC theory suggests that firms should develop the ability to build, integrate, and reconfigure resources and competencies to achieve competitive advantages (Chien & Tsai, 2021;Ismail, 2022;Omeke, Ngoboka, Nkote, & Kayongo, 2021). The DC theory is concerned with how firms can sustain and enhance their competitive advantage, notably when facing changing environments (Chatterjee, Chaudhuri, & Vrontis, 2021;Mutiso & Karugu, The Strategic Journal of Business & Change Management.…”