a b s t r a c tThis paper carried out a review study into the brick wall cooler storage system (zero energy storage) in terms of its originality, current status, research and implementation achievement, benefit and possible barriers. The continuous progress in technology innovation, heat and mass exchanger of the brick wall cooler storage system now varied from sand-zeolite mixture, volcanic plate made wall, natural ventilation for releasing excess inside relative humidity, optimization of watering operation to save water and successful integration of the solar-driven adsorption cooling system with brick wall cooler storage system enhanced the cooling performance over those the decade ago by increasing the shelf-life of the stored fruit and vegetables. This review work indicated that the brick wall cooler storage system has potential to be an alternative to conventional electric powered expensive cooling storage for fruit and vegetables in the rural areas of the developing world. Future success on the dissemination of brick wall cooler storage system towards farmer's community may imply on more study on newer type of low cost heat exchanger material; further study on its economic, environment and social impacts; low cost postharvest treatment and packaging for brick wall cooler storage system; extensive farmers awareness and other dissemination measures; and public awareness and other dissemination measures.