2024
DOI: 10.1051/bioconf/202411902019
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Dynamics of demand sensitivity for various rice qualities faced by retailers

Herawati,
Harianto,
Tursina A. Putri
et al.

Abstract: The pricing behaviour of rice at the retail level needs to receive adequate attention. Rice retailers in retail markets are often assumed to act as price takers, implying that individual rice retailers face a horizontal market demand curve. This study aims to comprehend the demand sensitivity of rice retailers in retail markets before, during, and after the COVID-19 pandemic. This study categorises rice retailers as those operating in traditional or modern markets. Previous studies have not illustrated the cha… Show more

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