Abstract:E-commerce acceptance by consumers is critical for e-commerce development locally or globally. To predict consumer acceptance of e-commerce, this study aims to investigate the factors affecting the initial and repeat purchase intentions of online consumers. The proposed model integrates perceived price and past transactions with E-commerce Acceptance Model proposed by P. Pavlou in 2003. To our best knowledge, no previous research integrated above-mentioned two factors with any Technolgy Acceptance Model based … Show more
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